It All Started Here...

NEW YORK --February 9, 1964. The Beatles, a British band from Liverpool, takes "The Ed Sullivan Show" stage and sends waves of teen-agers into screaming convulsions across America, bewildering millions of parents. At that moment in time, the world changed, and would never be the same again. 

The British Invasion came in a rush. And then there was youth culture. Then came Vietnam, women's liberation, ideas about civil rights, the sexual revolution, and on and on. One generation "got it" all.

The Hit Music Generation
These affluent listeners form the core of millions of today's listeners. Most of them grew up listening to legendary Top 40 powerhouse radio stations during the 1960s, 1970s and the 1980s. 

Our target is that segment of 35-55 year-olds who have outgrown Hot AC, are burned out or bored on AC music, and not ready for soft AC. They grew up listening to three decades of Top 40 hits including the Beatles, Stones, Chicago, Fleetwood Mac, Billy Joel, Elton John, Police and other great artists. They grew up listening to the hits.  

Research has shown that the music one grew up with in their teens and early 20s is the music that will be their favorite music throughout their life.  

The Hit Music Generation is the most dynamic and sought-after demographic by advertisers.

The Market Hole
Yet surprisingly, no radio stations are super-serving that audience today. The FM media landscape leaves a wide open hole, ignoring the lure of music that baby boomers grew up with through their teens and twenties.