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                                                       The Secret Is In The Details       Radio For The New Millenium
        

 

The Secret Is In The Details

A New Way To Program
One of the secrets of the ALLHITSFM format is that our music molecule reflects the way the Hit Music Generation likes their music, not the way radio programmers have built formats in the past.

 

Unlike many AC, HOT AC, Oldies, Classic Rock, Classic Hits & Adult Hits formats, which artificially restrict listeners to several decades of music, we reflect the natural way listeners like their music.

 

If you're a baby boomer, you probably like some songs from the 60s, 70s, 80s, 90s and 2000s. Our format reflects this natural listening matrix while other formats lock in listeners to several decades of music. We play it all! The secret is in our music molecule, and in playing the right songs.

 

Full Spectrum Music Research
Unlike most music research. which is narrow by format definition, our music is a researched blend of several formats.  The result is our format has  built in "bridges" to AC, Oldies, Hot AC, Jack, Classic Hits, Adult Hits and Classic Rock listeners. The ALLHITSFM format is designed to steal listeners.  

 

Being Wide, But Safe
The format has been designed to push the listener envelope, to get the widest demographic appeal possible. The format is safe. Every record is familiar. Every record is a great song. We've put in over 2200 listening hours fine tuning the music to make sure it's right.

 

Real Variety Is More Than Adding More Songs
While most stations promote variety, few ever get it right. ALLHITSFM really does have the best music variety. It addresses tempo, decade, artist, and sound code variety every hour.

 

Getting The Morning Show Right
One of the most important aspects of any radio station is its morning show. It's also the most frustrating daypart to get right for management. We've blown up the traditional morning show format and have removed all the tune-outs which currently plague most morning shows.

  

Managing Tuneouts
The ALLHITSFM format breaks traditional thoughts on how news, contests, and announcer talk are executed.

  

Keeping It Fresh
Another factor that keeps us fresh is that our music molecule changes in every day part to reflect the listener's day. The station's music blend is a different mix in each daypart.
 

 

The Voices Of Reason
We recommend two station production voices with this format. A god-like reader that gives you a big sound when the format calls for it, and for sales promotions.
And, an honest imaging voice that is the soul of the station, and tears  down the barrier or wall between the station and the listener.

The Human Touch
Although computers do an incredible job at crunching statistics, or playing chess, they are really terrible at kickboxing. Or try explaining to a computer how a record feels, and what sounds great in a three record sweep. The ALLHITSFM format required thousands of hours of listening and fine-tuning by programmers to get the right balance in specific areas like era, tempo, compatibility, hipness, texture, and intensity.  It's also what makes the ALLHITSFM format special. We took the time to put it together right.  

Improving The Bottom Line
One of the interesting aspects of the format is how we reduce programming costs, while improving the radio station. This money goes straight to the bottom line.

 

 


Questions? Call Us Toll Free 800-800-516-1595
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